Table of ContentsSynchronous Selling Theme Agenda The on-line retail growth spiral On-line shopping takes off Three stages of Web buying First-time shoppers accelerate spending First-time shoppers accelerate spending Retail Spending Growth Consumers shop across channels Consumers will shift spending to the Web The Net is not just another channel Theme Brick-and-mortar retailers fall short Pure-play competitors set the standards The solution: center customer experience around the Web Synchronizing channels Give stores a make-over Synchronous channels will cycle consumers between stores and sites The pay-off: Theme Summary Thank you! |
Author: Harley Duncan
Email: swilliams@forrester.com Home Page: www.forrester.com |