Preview of ETA MarketingCampaign for the 2000 Season

• Emphasize ERO and “on-line” filing channels

• Target Upscale Technology Advanced and

Pressured Tech Users

• Expand paid placement on

  • Cable TV News
  • Weekly National Publications
  • Internet Banner Ads

• Build on existing major messages

• Improve consistency among placements

• Create Fed/State IRS e-file logo for states

• Promote “free” e-file offerings

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IMF Marketing presentation being given on day 3: Titled: IRS e-file Start Spreading the News

Because RRA allows IRS to heavily support and promote electronic filing and payment options, ETA marketing budget continues to grow.

BMF Marketing presentation being given on days 1 and 2 - Titled: Marketing for Electronic Business Options