ETA Marketing Continues to Mature

• ETA’s marketing budget increased as follows:

  - 1998: $5 Million
  
  - 1999: $8 Million
  - 2000: $13 Million (proposed)

• ETA marketing supported by Madison Avenue advertising firm and private sector research firms

  - Individual and business marketing strategies for 2000 under development
  
  - Multi-year strategy (beyond 2000) under development

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IMF Marketing presentation being given on day 3: Titled: IRS e-file Start Spreading the News

Because RRA allows IRS to heavily support and promote electronic filing and payment options, ETA marketing budget continues to grow.

BMF Marketing presentation being given on days 1 and 2 - Titled: Marketing for Electronic Business Options