Table of Contents
How to Market One Million Plus Electronic Returns
PPT Slide
Who …should be involved?
Who are e-file customers?
Who are e-file customers?
Answer: All of them
What is the best way to communicate with students about the benefits of e-file?
What is the best way to communicate with students about the benefits of e-file?
Answer: A) Broadcast e-mail message through college/university
Who is the best partner for the state e-file program?
Who is the best partner for the state e-file program?
Answer: A) IRS
How can states keep the tax professional community informed/involved?
How can states keep the tax professional community informed/involved?
Answer: All of them
How …do we reach customers?
How can we convince executives that marketing is important?
How can we convince executives that marketing is important?
Answer: A) Do a cost/benefit analysis
On average, how many times must you see an ad before you will buy the product the ad is selling?
On average, how many times must you see an ad before you will buy the product the ad is selling?
Answer: B) 7
There are four key elements in advertising. One is to make it appealing to the eye. Which of the following is NOT a key element of advertising?
There are four key elements in advertising. One is to make it appealing to the eye. Which of the following is NOT a key element of advertising?
Answer: C) Make it boring and nondescript
What is the most effective marketing tool for states to communicate with taxpayers?
What is the most effective marketing tool for states to communicate with taxpayers?
Answer: D) Saturate forms package/booklet with information
How can states market on a tight budget?
How can states market on a tight budget?
Answer: All of them
Why …promote electronic filing?
Why would taxpayers want to electronically file?
Why would taxpayers want to electronically file?
Answer: All of them
What is the top reason tax practitioners do not e-file returns?
What is the top reason tax practitioners do not e-file returns?
Answer: A) Not sure how it works
What is the top reason that tax preparers are going to e-file?
What is the top reason that tax preparers are going to e-file?
Answer: D) Customer demand
Why market electronic commerce programs?
Why market electronic commerce programs?
Answer: All of them
When … do we take action?
What is the best time of year to promote electronic filing to taxpayers?
What is the best time of year to promote electronic filing to taxpayers?
Answer: A) Winter
What is the best time of year to promote electronic filing to tax preparers?
What is the best time of year to promote electronic filing to tax preparers?
Answer: D) Fall
What is the best time of year to promote electronic filing to software companies?
What is the best time of year to promote electronic filing to software companies?
Answer: C) Spring
PPT Slide
What …was one state’s experience?
Michigan’s coupon in their tax booklet created all kinds of attention, including which of the following?
Michigan’s coupon in their tax booklet created all kinds of attention, including which of the following?
Answer: All of them
What was the percentage of increase for fed/state electronic filing?
What was the percentage of increase for fed/state electronic filing?
Answer: A) 38%
What are four techniques for measuring advertising?
What are four techniques for measuring advertising?
Answer: A), B), C), & D)
Where ...do we send the message?
Where does one market electronic filing?
Where does one market electronic filing?
Answer: All of them
The following slides are some examples of marketing media
Visual Ads
PPT Slide
PAID
PPT Slide
PPT Slide
PPT Slide
Audio Ads
Michigan Radio Ad #1
Michigan Radio Ad #2
Illinois Radio Ad #1
Illinois Radio Ad #2
Update on Fed/State Joint Marketing Efforts
For additional information contact:
Debbie Coombs Pennsylvania Department of Revenue dcoombs@state.pa.us (717) 787-8377
Kevin Richards Illinois Department of Revenue krichards@revenue.state.il.us (217) 782-3664
Pat Cotter Michigan Department of Treasury cotterp@state.mi.us (517) 241-4622
Ro Silva Colorado Department of Revenue rsilva@spike.dor.state.co.us (303) 866-2386
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