Slide 9 of 18
Notes:
SO OVERALL, what we heard was:
- Contained too much text.
- No direction or clear starting point. Here is a video clip from the testing demonstrating one user’s confusion. GO TO CLIP 1
- Provided too many differently named links that all lead to the same page. Here is another video clip from the testing where a user is commenting on the where a link from the home page has taken him. GO TO CLIP 2
- The combination of these three issues made the Homepage very unclear to the users.