Slide 8 of 18
Notes:
- There was not clear direction on the page that lead users in a particular direction.
- ‘Partner with Us’ caused confusion: Links to ‘Partner with Us’ are in 2 places on the home page. The links are located among all of the nav relating to the actual service. Users assumed it was a link that pertained to them.
- Users saw their business “partnering” with Nationtax in order to file their business taxes.
- Several different links took the user to the same page. For example, the ‘About Our Service’, ‘Existing Customers Login Here’, ‘Get Started File Now’, links in the blue left nav bar all lead to the same page as the ‘Click here…’ links in the middle of th
- Users did not understand why they clicked a link to view a Demo and were taken to a page where they could access the Demo and Registration and Tax Filing.
